(Un)common Ground

Branding strategy analyst and consultant, expert in fostering brands’ strong identity and designing customer experience. Operates at the touchpoint of marketing, arts and design. Currently, also a Chief Marketing Officer at Anegre and Creative Director at Plato. Published the Art Branding and Designing Experience. For several years in charge of sponsoring, communication and custom projects at the Grand Theatre-National Opera in Warsaw. Creative spirit and curator of OperaLab project, and many displays of architecture and design.

Partner and marketing director at LUNU, founder of Spirit + Spirit. Former creative director at Pernod Ricard. He has written articles published by INSEAD and regularly lectures at INSEAD, ESSEC and the Sorbonne. Consultant to brands and institutions on art direction and creative strategy. Among his clients were Elit, Mugler, Hugo Boss and Art Basel.

Born 1950 in Vevey, Switzerland. Art historian, critic and art curator. Studied political science and art history in France and USA. Worked as a critic in New York in the 1980s. Translator of Clement Greenberg’s magnum opus: „Art and Culture”, editor-in-chief of Artstudio magazine, Paris (1990-1996). From 1996 Director of the Renault Art Collection. Author of books  and articles, such as: „Renault et l’art” (2000), „Renault la collection. De Doisneau à Dubuffet” (2009), „L’art est dans la ville” (2012). Lecturer in modern and contemporary art collection. Ann Hindry is an officer in the order of „Arts and Letters” of the French Republic.

President of the the Hestia Artistic Journey Foundation, Art Branding Director in STU ERGO Hestia SA. Graduate of law and art history, educator and lecturer. In 2013-19 Magdalena and the Foundation Team organised 49 exhibitions of young artists’ works. In her activities she promotes the concept of the art-based education in business environment and supports young talents entering the arts world.

Lecturer at the Marketing Department of Bocconi University. His research activity focuses on cultural marketing, consumer behaviour, empirical marketing and marketing communication. He collaborates with many international universities such as Simon Fraser (Canada), Tinsgua University (China), SMU (USA), UTS (Australia) and Universidad de Aguascalientes (Mexico). He is regional president of FAI Lombardia (Fondo Ambiente Italiano) and president of the Monteverdi Conservatory in Cremona.

A high-profile international researcher and consultant, recognised as one of the world’s leading experts in the field of organisations development and innovation. Director of CLabUnibas (Centre for Entrepreneurship and Innovation Development) and Professor of Innovation Management at the University of Basilicata. He is the author of over 100 scientific publications, including “The Value of Arts for Business”. Chairman of the International Forum on Knowledge Asset Dynamics.

Art historian, graduate of the Courtauld Institue of Art, specialising in the Polish post-war and modern art. Since May 2018, he manages the Art Collection of the Hotel Europejski, one of the most interesting private collections, and develops the Art Concierge programme devoted to the guests of Raffles Europejski Warsaw.

President of the ING Polish Art Foundation and curator of her collection. Culture manager, editor of art books, like „Art in our age” and „Snowman in the fridge”, collaborator of the Raster gallery (2008–2015) and Lado ABC label (2011–2013). Producer of the international art festivals Villa Reykjavík, Villa Tokyo and Villa Toronto. Previously associated with Reuters (2001-2007) and BNP Paribas (2007-2014). A graduate of the Warsaw School of Economics and CEMS (Community of European Management Schools).

Art & Business Consultant with unique international experience in creating strategies for luxury brands, as well as developing and managing projects connecting business with the art world. In this capacity Magda has worked with some of the most iconic brands, such as Louis Vuitton, Hennessy and Raffles. Magda has also collaborated on numerous projects with LETO Gallery, one of the major players on the Polish contemporary art scene, Warsaw Gallery Weekend – as Head of Professional Program and Not Fair Contemporary Art Fair – being responsible for VIP relations and brand partnerships. Speaker and teacher at SGH Warsaw School of Economics, University of Warsaw and VIAMODA University in Warsaw.

For over 10 years has been combining conventional marketing with new technologies and expertise in music projects. His professional path has taken him from providing marketing services to major FMCG brands, such as Tyskie, Żywiec, Pilsner Urquell and President, to running branding projects and organising events, conferences and exhibitions for public institutions such as NATO, the National Bank of Poland, the Copernicus Science Centre, the National Museum, the City of Poznań, Stary Browar and commercial institutions such as Ghelamco, HB Reavis, EY, Santander. He has also been involved in the production and marketing communication of the largest popular music projects in recent years, including Dawid Podsiadło and Taco Hemingway’s concert at the National Stadium, and the albums “Małomiasteczkowy” by Dawid Podsiadło, “Wojtek Sokół” by the rapper Sokół, and most recently Margaret’s “Maggie Vision”. Winner of 30 awards from the Klub Twórców Reklamy [Advertising Creators Club] and several music industry awards, including Gazeta Wyborcza’s Wdechy, for event of the year.

A graduate of cultural studies at the Institute of Polish Culture of the University of Warsaw and postgraduate studies in interior design at the Academy of Fine Arts in Łódź. She has been involved in art and design for nearly 15 years. For years she has collaborated with the Propaganda gallery; she also co-created the Polish Golden Eagles Advertising Festival and Design Fair „Wzory”. From 2016, she dealt with public relations for the interior design industry, specializing in servicing luxury brands. Currently, she focuses on investment advice in the field of art for individual and corporate clients and the implementation of art branding projects.

Since 2000 in charge of communication and external affairs at Daimler AG Group in Poland (mainly Mercedes-Benz Polska and Mercedes-Benz Manufacturing Poland). Acknowledged by the industry on numerous occasions, is the awarded winner of the ‘Golden Arrow’, ‘PRoton’, ‘Thinking Outside-of-the Box’ (twice); nominated for European Excellence Award (twice); ‘Businesswoman of the Year’. A member of Superbrands Council and Women's Congress's programme council. Co-Founder and the first chair person of the NGO Global Road Safety Partnership (2006-2010) and the chair person of the Society of Friends to MoMA in Warsaw (2008-2012). Awarded with the honorary distinction for the "Merit to the Transport of the Republic of Poland" (2014) by the Minister of Infrastructure in Poland and the Cross of Merit of the Federal Republic of Germany (Verdienstkreuz am Bande der Bundesrepublik Deutschland) (2019).

Co-founder and CEO of newonce.media, a creative media group reaching over a million users per month, who are interested in pop culture, fashion, sports and technology. Film Studies graduate, media/new media enthusiast. He has a keen interest in trends in media reception as well as leadership roles in contemporary and technologically advanced organisations. In his spare time he enjoys books, films, music and raising his 4-year-old son.

Co-founder and creative director of the newonce.radio station, and also co-host of the programme “Rozmowy: [Conversations]: Wojewódzki&Kędzierski” and “Bolesne Poranki” [Painful mornings]. He has been involved in the radio and television market for over 20 years. He began his career in 4fun.tv television. He has collaborated with, among others, Onet, TVN, Agora Radio Group and Polskie Radio. He is the author of cult radio shows, a DJ, a fan of electronic music, and even the author of a series about his own life and a designer of streetwear fashion. His life motto is: “Teaching through entertainment, entertaining through teaching”.

Head of Business Development and Marketing at DWF in Poland, responsible for marketing strategies, business development, reputation building and communication. She takes care of the corporate art collection at DWF Poland. Art enthusiast and art branding expert. She created and runs her own project DUETY, which is a platform connecting art and business, addressing the issue of aging in the art world, whose primary goal is to present exceptional mature artists and artists of the younger generation to the business community by juxtaposing their artworks.

Is one of the most famous artists in Poland. In 20 years of his career, his albums have achieved the status of Platinum and Gold many times. In 1999, he started building the Prosto brand, under which the Prosto Label music publishing house has been operating since 2001, and since 2003, the Prosto Wear clothing brand, of which he was the artistic and creative director. Today Wojtek Sokół is a co-owner of Prosto sp z o.o. and sits on its supervisory board. He founded the independent literary publishing house Wydałem, is a partner of the creative agency Extra Ball, and a shareholder and member of the supervisory board of the company creating computer games True Games

https://www.wojteksokol.com/

Curator, managing the Propaganda Gallery, organizer of the Warsaw Gallery Weekend. He has implemented a number of pioneering art branding projects for comanies such as Dom Development, Sawa Park, NYX, Świat Książki and others.

Founder and president of the Bęc Zmiana Foundation, with whom she has implemented dozens of projects devoted to public space, architecture and design, as well as competitions addressed to architects and designers of the young generation. Initiator and editor-in-chief of the magazine "Notes na 6 tygodni".

Visual artist and lecturer with 20 years of experience. From 2021, he is associate with the School of Form (SWPS in Warsaw). He studied at the Faculty of Cinematography and TV Production at the Polish National Film School in Łódź, as well as art history at the University of Warsaw and the Sorbonne IV University in Paris. In 2015, he defended his doctorate in the field of visual arts, specialization: photography. His works have been exhibited at: Manggha Center of Japanese Art and Technology (Cracow), Center for Contemporary Art Ujazdowski Castle (Warsaw), Yours Gallery (Warsaw), Atlas Sztuki Gallery (Lodz), Warsaw Uprising Museum, Leica 6x7 Gallery Warsaw.